Description
Doe-Anderson Debuts 2025 branding campaign for Kentucky Derby Museum
The new work coincides with on-site renovations and comes on top of a record 258,382 visitors for 2024 earning it the No. 3 ranking in USA Today’s 10 Best List for Sports Fans in the 2024 Reader’s Awards.
The campaign, themed "The Only Place You’ll Ever" and running through (at least) September with heavy-ups pre-Derby and late summer, will include Connected TV, Digital Out-of-Home, Social (Facebook and Instagram), High Impact Display, YouTube and Paid Search in multiple markets including Chicago, Cincinnati, Columbus, Indianapolis, Lexington, Louisville and Pittsburgh. The message is there’s only one place where every day is Derby Day and the vibe has the same high energy as that of the Derby
About Doe-Anderson
Doe-Anderson Inc. works with iconic brands including Maker's Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. Founded in 1915, the agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies.
This professional campaign titled '2025 branding campaign' was published in United States in March, 2025. It was created for the brand: Kentucky Derby Museum, by ad agency: Doe-Anderson. This Content and Digital media campaign is related to the Travel and Tourism industry and contains 5 media assets. It was submitted 2 months ago by Lynne Collins.
Credits
BRAND
● Kentucky Derby Museum Director of Marketing: Nichole Williams
● Chief Executive Officer: Pat Armstrong
● Executive Vice President: Katie Fussenegger
● Director of Communications: Katrina Helmer
● Graphic Design Manager: Chelsea Niemeier
● Communications and Social Media Manager: Brian Shlonsky
Agency credits
Agency: Doe-Anderson
● Chief Creative Officer: Leyla Touma Dailey
● VP, Director of Design: Zach Stewart
● Executive Producer: Amber Shircliff
● Art Director: Danielle Collings
● Copywriter: Sam Plappert
● Cinematographer: Christian Watson
● Director: Chase Stewart
Account
● VP, Account Director: Becca Pratte
● Account Manager: Claire Puffer
Strategy
● Brand Strategy Director: Lisa Szkatulski
Production
● Production Company: Doe-Anderson
Editing/Post Production/Special Effects
● Editorial Company: Doe-Anderson
● Editor: Cameron Tutt
