Monterey Bay Aquarium

150 Feet of Awesome

Agency: Engine Company 1


Each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts. One commuter tweeted, “That touch screen interactive Monterey Bay Aquarium display made even waiting for MUNI fun.”

This professional campaign titled '150 Feet of Awesome' was published in United States in July, 2012. It was created for the brand: Monterey Bay Aquarium, by ad agency: Engine Company 1. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 12 years ago.


Advertising Agency: Engine Company 1, USA


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.