100% Real Airline for Dogs

The future of pet travel is here.

BARK, a leading global dog brand with a mission to make all dogs happy, is expanding into the aviation industry with the launch of BARK Air, a 100% totally real airline for dogs. Finally, dogs will fly the way they’ve always deserved to…First.

The world’s most dog-centric company partnered with Tombras, who was named a creative agency partner for the brand last November.

“Once again BARK is taking a giant leap for dogs in a breakthrough and iconic way,” said Jeff Benjamin, CCO of Tombras. “We’re forced to place our beloved family members either in a bag shoved under a seat, or worse in a crate alone in a cargo hold. Being pet-friendly isn’t enough. Together with BARK we reimagined every detail of this airline putting dogs first.”

Dog parents can book a flight on BARK Air’s website, dogsflyfirst.com, beginning April 11. BARK Air will offer one-way and round trip flights to New York City, Los Angeles, and London.

Tombras played a key role in the development of BARK Air including creating the brand, plane design, and overall in-flight experience. All of this comes to life in an international marketing campaign that highlights the amazing amenities that BARK Air has to offer both dogs and their humans.

The centerpiece of the integrated effort is a hero film, “Dogs Fly First,” that shows how BARK Air elevates a dog’s travel experience with unique amenities like world-class dining (including Toilet Water, aka doggie champagne), mouthwatering in-flight entertainment, custom lay-flat beds, call buttons for belly rubs, and coming soon: Tail Winds, the world’s first-ever in-air dog park.

Additional elements of the campaign include outdoor billboards that are running in New York City, Los Angeles, and London; and social/digital content that will live on owned channels.

Benjamin continued: “Some people will think this is crazy. And I’m sure they’ve never flown in a duffel bag.”

“When we started BARK in 2011, we were on a mission to disrupt the dog space and create products designed for dogs and their humans. We are excited to take the insights we’ve learned over the years to create an experience that is truly dog-first, which is drastically different from just accepting dogs – from the ground to the skies,” said Matt Meeker, Co-Founder and Chief Executive Officer at BARK. “We believe this initiative will elevate awareness of our brand’s mission and values, introduce more dog lovers to the BARK family, and help enrich the lives of dogs and their people around the world.”