Arafa is a well-known Egyptian brand that started decades ago as a department store. In recent years, it has turned into a fashion store only. However, the brand is still positioned in people's minds as a department store.
Our campaign aimed at positioning Arafa as a family fashion store that has an extremely wide range of products that suit the 100 million Egyptians and fit each and every member of the family.
This professional campaign titled '100 Million Styles' was published in Egypt in August, 2022. It was created for the brand: Arafa, by ad agency: Mad Media. This Digital and Film media campaign is related to the Fashion industry and contains 4 media assets. It was submitted 6 months ago by Mad Media.
Agency: Mad Media, Cairo, Egypt
CEO: Mohamed Ayman
Creative Director: Hossam Oanallah
Art Director: Ahmed Al Badry