Hyakunin-Isshu is a traditional Japanese card game, which matches 100 pictures with related 100 famous poems. We adopted this familiar format for Japanese and reinvented a game called "Hyakuniku-Isshu", which matches 100 meat parts with 100 meat poems.
This professional campaign titled '100 meat parts with 100 meat poems' was published in Japan in August, 2016. It was created for the brand: SBS, by ad agency: BBDO. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: BBDO Japan / I&S BBDO, Tokyo, Japan
Creative Director: Masaki Honda
Art Director: Yoshiyuki Kaneko
Planner / Copywriter: Tatsuro Kumaki
Planner: Risa Taoka
Director: Yoshitomo Yao
Producer: Reiji Tachibana
Puroduction Managers: Koharu Kumada
Photographer: Keisuke Inoue
Food Stylist: Yuko Hara