Standard Bank

10% Millionaires

Agency: M&C Saatchi


Budget Bougie Makes Millionaires | Who Wants to be a Millionaire? | Join the #10pM Movement

Cape Town, South Africa. With a 67% unemployment rate, South African youth are stuck between big dreams and limited opportunities. However, they’re a generation brimming with attitude and ambition. Standard Bank wanted to acknowledge this in their latest campaign - 10% Millionaires - and inspire young South Africans to make a start in turning their millionaire dreams into reality by owning what comes first - the self-belief, the hustle and the sacrifices, and encourage them to push to the first R100k (or 10% of R1m) as an aspirational, but achievable goal.

This professional campaign titled '10% Millionaires' was published in South Africa in May, 2022. It was created for the brand: Standard Bank, by ad agency: M&C Saatchi. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 2 years ago by Mr: Greg of Romance Films.


Agency: M&C Saatchi Abel
Executive Creative Director: Mohlalifi Lentsoane
Digital Creative Director: Lee Goodall
Digtal Art director: Muguette Crozie
Digital Copywriter: Sonya Oelschig
Business Director: Siphokazi Mestile
Copywriter: Nox Setati
Head of Production: Tsholofelo Muller
Broadcast producer: Asemahle Majola

Production Company: Romance Films
Director: Jabu Nadia Newman
Executive Producer: Helena Woodfine
Production Manager: Kelly Ryan
Director of Photography: Jason Prins
Production Art Director: Keenan McAdam
Stylist | Costume Design: Neo Serari
Director assistant: Sophie Goodall

Casting: Grays Casting

Editor: Anthony Lee Martin
Editing Company: Me&My Friends
Visual Effects Person: Carl Jeppe
VFX Company: Wicked Pixels

Music track: Kay Faith
Singer/songwriter: Top Ten
Sound Company: Sonovision
Sound Engineer: Paul Geddes

Post Production Online: Wicked Pixels
Post Production Offline: Me & My Friends


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