Slogan Sketches
Description
A comprehensive digital campaign for TravelYalla (The Winner of Egypt’s Leading Online Travel Agency in 2021 and 2022)
CONCEPT:
As we have two different messages to deliver, each has its own criteria and edge points, we’ve tried to study each one separately in order to find the best\ logical way to merge them later on.
So we have divided them into (Human POV & Business POV)
1- THE 10th ANNIVERSARY
(Human - Sharing - Nostalgia - Values)
-10 years of traveling
- Creating memories
- Being together
- being your partner\ guide
- Connecting you with the world
- 10 years of sharing Quality time \ Hard-time
- 10 years of Happiness, enjoyment, and fun.
That’s why we (Won Your Heart and Trust)
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2- THE GOLDEN AWARD
(Facts - Achievements - Numbers - Measurement)
- 10 years of Commitment
- Credibility
- Punctuality
- Active customer services
- 10 years of Successful deals competitive prices \ packages good reputation
That’s why we (Won the Golden Award)
So we’ve been (Together) all along these (10 Years) supporting each other, developing the business, creating great memories and achievements which leads us to win the (Golden) Award.
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CAMPAIGN SLOGAN
"The 10 Golden Years!"
”عشرة ١٠ سنين من دهب“
This professional campaign titled 'The 10 Golden Years!' was published in Egypt in August, 2022. It was created for the brand: TravelYalla, by ad agency: OCG. This Content, Digital, and Integrated media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 4 media assets. It was submitted about 2 years ago by Creative Copywriter| Sr. Marketing Communications : Mahmoud Abd El-fattah of Nolte - Middle East, Asia & Africa.
Credits
Advertising Agency: OCG, Egypt
Creative Director: Ismail Sabry
Creative Copywriter: Mahmoud Abd El-Fattah
Sr. Visual Artist: Ahmed Sami
Lettering Artist: Ahmed Abo El-Hassan
Sr. Motion Graphic: Abdelrahman Tohami
Voice Over: Amany Shaaban
