فكرومان

"Fekroman" is an awareness campaign for children (ages 6–12) that introduces them to Egypt’s leading scientists and writers, aiming to build national identity, inspire ambition, and create a real Egyptian superhero as a positive role model. The campaign transforms four influential Egyptian figures—Ahmed Zewail, Magdi Yacoub, Farouk El-Baz, and Taha Hussein—into heroic characters who guide children through interactive, themed adventures based on their real-life achievements. Through bright, eye-catching illustrations and exciting, age-appropriate missions, the campaign captures children's attention while encouraging them to explore science, literature, and discovery in a fun and meaningful way. By solving challenges and following the guidance of these real-life heroes, children learn that true greatness comes from curiosity, determination, and a passion for learning.