Description
Clients often face challenges while transporting their cargo due to unprofessional and inefficient truck drivers, leading to discomfort and high turnover rates.
Campaign Concept: We capitalized on Al-Wefaq's unique selling proposition (USP) of having the most efficient drivers. These drivers persona are beyond competing because their obligation to the cargo is distinct, thus we aligned them to football defenders, who can deliver cargo safely regardless of road conditions and protect it like a committed defender "سائق برُتبة مدافع".
The creative visuals effectively mirror the role of a defender on the playground, aligning with the capabilities of Al-Wefaq's professional drivers in terms of safe driving, on-time cargo transportation, and high-level protection.
This professional campaign titled 'سائق برُتبة مدافع' was published in Egypt and Saudi Arabia in October, 2024. It was created for the brand: Al-Wefaq National Transportation, by ad agency: Neural Design Studios. This Design medium campaign is related to the Transport industry and contains 3 media assets. It was submitted 2 months ago by Art Director: Ahmed Hussien.
Credits
Client : Al-Wefaq National Transportation
Agency : Neural Design Studios - MENA
Creative Director : Khalid Talaat
Art Director : Ahmed Hussien
Senior Graphic Designer : Mahmoud Osama
Content Creator : Maha Al-Azazy
Account Manager : Walaa abdallah
