Thrill Meets Steel
Agencies: S.I. Newhouse School of Public Communications • Syracuse University
Description
Product Name: Ariel Motorcycles
Target Audience: Males 20-40
Main Message: Ariel Motorcycles have unrivaled speed.
Reason to Believe: Ariel motorcycles stand out for their lightweight construction, reducing the power needed to reach and sustain high speeds.
1 insight sentence: People who drive motorcycles get an adrenaline rush.
Big idea sentence: When riding an Ariel motorcycle, riders prioritize the thrill of the journey over following the rules of the road.
Execution sentences: Print ad campaign showcasing riders engaging in high adrenaline activities like zooming through a red light or surpassing the speed limit.
This professional campaign titled 'Thrill Meets Steel' was published in United States in April, 2024. It was created for the brand: Ariel, by ad agencies: S.I. Newhouse School of Public Communications and Syracuse University. This Experiential, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 5 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency (School): S.I. Newhouse School of Public Communications
Copywriter: Kylie Schnell
Professor: Mel White
