Partis 2024
Description
In the run-up to the Paris Olympics, Transavia is urging Parisians to avoid the many disturbances that will ensue this summer. Playing with synonyms of the French language, the brand makes parallels between the emerging difficult situation in Paris and the idyllic one in the advertised destination. Thus, Parisians are invited to choose between the "stress" of the capital and the "pressure" of scuba diving in Madère or even between the unpleasant "circus" of a crowded Paris and the "arena" of Rome.
This student campaign titled 'Partis 2024' was published in France in April, 2024. It was created for the brand: Transavia, . This Print medium campaign is related to the Travel and Tourism industry and contains 5 media assets. It was submitted 17 days ago by Copywriter: Charles Peltier.
Credits
Copywriter : Charles Peltier
Art Director : Charles Peltier