Hard to Make, Easy to Break

Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation.

This week, mobile billboards have been strategically placed across London sporting deliberately bad rewrites of iconic brand slogans from Nike, Kellogg’s, B&Q, KFC, KitKat and Maybelline. All with the same sentiment, but minus the magic and sparkle of the original brand line.

‘Hard to Make, Easy to Break’ is a celebration of great brand writing, spotlighting the skill it takes to create a timeless, resonant and memorable slogan.

To shine an even brighter light on the issue, franklyfluent has created a website showcasing the ‘broken’ slogans, and revealing the untold stories behind the original lines: https://greatbrandlines.co/, the QR code of which is on the back of each van for curious observers to head to.