Description
The concept behind the campaign is "Absurdly Good." It stems from the idea that everyone imagines donuts as something delicious yet fluffy. Transforming donuts into cookies might seem absurd to some, and this very notion is captured in the campaign.
The campaign was deliberately designed to encourage even the most skeptical to give the new Donut Cookies a chance. They wanted to take the initial skepticism and turn it to their advantage, playing on the curiosity and intrigue that the unusual combination would generate.
Donut Cookies challenges preconceived notions by blending the beloved characteristics of donuts with the crunch of cookies. This innovative twist is sure to surprise and delight, inviting everyone to experience the unique and deliciously unexpected creation.
This professional campaign titled 'Donuts Cookies Absurdly Good!' was published in Portugal in October, 2022. It was created for the brand: Bimbo, by ad agency: WYcreative. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 17 days ago by AGENCY: WYcreative.
Credits
Advertising Agency: WYcreative
Production Company: Still
Creative Director: Rui Simões; Carlos Pontes
Art Director: André Semedo
Copywriter: Tiago Pereira
Director: João Fanfas
DOP: Vitor Rebelo "Maninho"
Post Production: Light Film
