Celebrate You

Sizing inconsistencies and inequity within the female fashion industry contribute to negative body image and frustration for thousands of women in America, which is where Framework comes in. Framework is a brand that was created to combat sizing disparities in the female fashion industry, with the primary feature of the brand being a clothing e-commerce app. "Celebrate You" is a campaign that aims to provide women with resources to combat these sizing barriers and promote body positivity in the female fashion industry. 

For print advertising, posters were developed in various sizes and orientations to represent the vast range of bodies, which come in all shapes and sizes. A social media presence was also created to promote body positivity, rally the community, post giveaways, and advertise clothing sold on the Framework app.