Description
Robilant partnered with Argentine winery Catena for a US ad campaign that commemorates 120 years of love for the Malbec grape. Through visual allegory in the style of hand-engravings, it tells the story of Argentina’s oldest family-run winery and its pivotal role in the revival of Malbec in South America. The campaign takes place across multiple platforms, from billboards and OOH activations to a digital visual experience.
This professional campaign titled '120 Years in love with Malbec' was published in United States in April, 2024. It was created for the brand: Catena, by ad agency: Robilant. This Design, OOH Outdoor, and Print media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 17 days ago.
Credits
Design Agency: Robilant, Milan, Italy
