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mauricechike's picture
maurice chike ugwonoh
DDB Lagos

I'm all about witty, tongue-in-cheek ideas. It has to reflect the brand essence as well as the personality of the audience. But above all, it must be outstanding enough to stop juggernaut in his tracks and make people spend that precious time that they do not have with the ad or idea.

Thats what I'm all about i guess...ideas that sell.