Love Can Be Cold

Agency Network: 
November 2017


This winter spot for Toro starts off with a gruff-looking man in a cold environment, but lands in a place a little more emotionally warm. This TV spot along with a weather-triggered experiential activation in a snowy-city set out to prove that Love Can Be Cold.

Advertising Agency: Periscope, Minneapolis, USA
Chief Creative Officer: Peter Nicholson
Group Creative Director: Rob Peichel
Creative Director / Art Director: John Berends
Copywriter: Gary Stepniak
Producer: Kelly Moss
Production Company: Make
Post: The Station
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