Agency Network: 
July 2010

Shaun White Skateboarding: Transformation Trailer


This video is the Director's Cut version.

“Transform” begins with a skater coming across a seemingly normal pedestrian bridge. After pounding his board on the walkway, the bridge begins to break in a rumbling cloud of dust to form a roll-in for an eight-stair drop. As he lands, like a concrete Transformer, the ground breaks away to create another stair set and handrail for the skater to slide. The film then follows a group of skaters through downtown Los Angeles as they hit quarter pipes breaking out of walls and sidewalks. The living terrain forms dynamic surfaces for otherwise impossible-to-pull-off tricks. After skating anything in their path, the last skater looks back at the cityscape to see that they have transformed the city into their own customized skate park. The spot concludes on the super, “The transformation begins fall 2010,” the Shaun White Skateboarding logo and website In addition to Layton, the featured skaters in the film include Derrick Wilson, Jordan Vititow, Greg Crain and Matt Bennett.

Derrick Wilson

Film advertisment created by Cutwater, United States for Ubisoft, within the category: Gaming.

Advertising Agency: Cutwater, San Francisco, USA

Executive Creative Director: Chuck McBride

Creative Director: Ali Grayeli

Art Director: Marcus Cross

Copywriter: Ray Connolly

Agency Producer: Mai Huynh

Director of Broadcast Content: Jennifer Golub

Editorial Company: Arcade, Los Angeles

Editor: Nathan Petty

Asst. Editor: Aaron Owen

Producer: Ali Reed

VFX Company: Ring of Fire, Santa Monica

Executive Producer: John Myers

VFX Supervisor / Creative Director: Jerry Spivack

VFX Producer: Casey Conroy

Asst. VFX Producer: Candace Niikura

Online Editors: Brian Shneider, Shelly Dutcher

Flame Artists: Brian Shneider, Shelly Dutcher, Trent Shumway, Brian Petras, Tony Graf, Renee Tymn

CG Artists: Andrew McMasters, Leigh Rens, Joe Langmuir

Graphics: Justin Sucara, Marvin Chua

Matchmoving: David Sudd, Paul Hopkins, PvP

Digital Matte Painter: Ron Gress

Colorists: Shelly Dutcher, Brian Shneider

Music / Sound Design: Human, Worldwide

Skaters: Matt Bennett, Greg Crain, Johnny Layton, Jordan Vititow,

Production Company: Rabbit, Bicoastal

Director / DP: ++ jacksonkarinja

Line Producer: Gian Colombo

Exec. Producers: Douglas Howell, Joby Barnhart

Comments (12)

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capywriter's picture
Activity Score 5509


pez's picture
Activity Score 1804

:) great! good music too

Guest's picture

Can someone please explain why in this web site videos are loading so slowly or not loading at all and I have good I-net connection!?

Guest's picture

Too damn long, but very cool. Fabulous music.

alexander_bickov's picture
Activity Score 3279


firebug's picture
Activity Score 1113

welldone dude

Temple's picture
Activity Score 11337

Lot of CGI about nothing.

Guest's picture

this whole campaign just seems to use tracks from tarantino films? Surely it could be a bit more progressive than that?

kalpesh78's picture
Activity Score 2578

ideas....30 minutes nahi toh free.

The Inspiration Room™'s picture
The Inspiration...
Activity Score 8
Guest's picture

i love this ad more then you know :)

Guest's picture

NIce! what is the name of the song?