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In-room TV channel

Campaign
Agency Network: 
Published/Aired: 
September 2012

Also From This Campaign 2

Description

Hotel room’s “relaxation” TV channel plays an endless soundtrack of idling and revving BMWs. Static screen image is an M car dashboard and the copy, “You are now entering RPM sleep. This audio experience has been designed by BMW to help you fall asleep as fast as possible. Because Thursday is the players-only BMW Track Day. And yawning at 100 mph is not very aerodynamic. See you on the track.”

Film advertisement created by Baldwin&, United States for BMW, within the category: Automotive.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
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Highest Rated

Temple's picture

This sound is considered by car fanatics to be orgasmic and not "relaxing" at all. You got this wrong, have you ever driven a car?

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

yawn... pun intended

Nike Diesel
Activity Score 13630
Art Director
Temple's picture

This sound is considered by car fanatics to be orgasmic and not "relaxing" at all. You got this wrong, have you ever driven a car?

Temple
Activity Score 11341
Creative Director
kleenex's picture

You have got to be kidding me...

kleenex
Activity Score 51110
Web Designer/Developer
Lisbon freak's picture

No-no.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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