Agency Network: 
June 2007

Print advertisment created by Publicis, Switzerland for Zurich, within the category: Finance.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Directors: Tim Hoppin, Sacha Moser
Art Directors: Lucas Vetsch, Jo-Wayne Peacock
Copywriters: Tim Hoppin
Photographer: Uwe Duettmann
Additional credits: Jessica the duck

Comments (4)

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everartz's picture
Activity Score 7613

why "always"? i think the line has to be what if its you?...
like it without the curve.

| everartz |

juliangray's picture
Activity Score 987

the always remarks that no matter what zurich is there for you. Even if you are the worst lucked guy in the world.

nyzz's picture
Activity Score 84

yeah i agree with julian, but it can be used both ways....

panasit's picture
Activity Score 687

I don't think you can position yourself as someone who cares about the client
when you are aiming at the paranoia of some people who really think the universe is out to get them
reinforce the said paranoia for the sake of profit.

I am being too hard on it, actually it's a good ad.

--good idea is enemy of great idea