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Parking

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

These ads are part of a multifaceted brand campaign for Zurich Insurance. While 'Parking', 'Art investement' and 'Graffiti' are targeted towards the consumer side, 'Shampoo' and 'Lotto' are targeted at business customers.

Print advertisement created by Publicis, Switzerland for Zurich, within the category: Finance.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Tim Hoppin, Sacha Moser
Art Director: Lucas Vetsch, Martina Wetzel
Copywriter: Tim Hoppin
Photographer: Chris Frazer Smith
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BOOBJOB LOOBCANNON's picture

I think this is the most believable one.

Communicates the message the best.

The crap fantasy art was funnier though.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Philip's picture

omg where is our car?! .. and where is the idea?!!!!!

Philip
Activity Score 65
Creative Director
Mad Max's picture

All the campaing is too simple and bad. The first thinking.
Spend more time next time.....

Mad Max
TRILLO's picture

VIVA LA FIGAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA, MA SOPRATTUTTO LE TETTONEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

TRILLO
panasit's picture

I don't believe in such thing as lazy ad, I think if the communication works, it can just have a blank paper with the logo on it and the ad will be considered.

That said, this is the laziest ad I have seen in the long while, considering the satellite one in the same campaign looks so much better.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

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