Instruments, Clarinet

Agency Network: 
December 2010

Print advertisment created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.

Advertising Agency: Euro RSCG, Zurich, Switzerland
Art Director: Rob Hartmann
Creative Directors: Frank Bodin, Axel Eckstein
Photographer: Oliver Nanzig

Comments (10)

Log in or register to post comments
CuriousPencil's picture
Activity Score 4225

Well the photography is nice.

Was the choice of comparison purposely outdated (AOB/Rednex/the Hoff)? If so, why? It just dates your thinking, doesn't add a shred of irony to the series.

I'm a little shocked that the best you could think of to promote a world-famous orchestra boils down to this:

"classical musicians are better."

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

I have to disagree, "I Saw the Sign" was the soundtrack to my '94...scratch '94 and my '95

CuriousPencil's picture
Activity Score 4225

Seems I went off uncocked. AOB are still alive and nominees in this year's Scandipop awards

Take THAT, Vivaldi!

morse's picture
Activity Score 18024

Cool idea, well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

More notes.
Less is often more, though not in the case of Ace of Bass.
Sunn O))) however....

Write a wise saying and your name will live forever – Anonymous.

luispiter's picture
Activity Score 2756

wow.. i love it.. nice.. very nice

abake's picture
Activity Score 1262

I really like these ads, but I wonder who they are directed at? Is the meaning to have young people interested in classical music? Or just for the people who already like classical music anyway?
Whatever, they're very well done and it's a simple, direct idea.

JKW's picture
Activity Score 227

Not sure that bashing "pop" music in order to promote classical music is the way to go...So that's a no from me...

Billoughsby's picture
Activity Score 5144

Isn't there a way to draw more people to things like classical concerts without invoking the fear of being considered a stupid philistine? I don't think this ad offers an answer to that question.

That's it.

fala fulani's picture
fala fulani
Activity Score 252

I like the idea. The art direction especially conveys the soft and uplifting experience of classical music through the floating instruments and the soft photography.