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Instruments, Clarinet

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.

Advertising Agency: Euro RSCG, Zurich, Switzerland
Art Director: Rob Hartmann
Creative Directors: Frank Bodin, Axel Eckstein
Photographer: Oliver Nanzig
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CuriousPencil's picture

Well the photography is nice.

Was the choice of comparison purposely outdated (AOB/Rednex/the Hoff)? If so, why? It just dates your thinking, doesn't add a shred of irony to the series.

I'm a little shocked that the best you could think of to promote a world-famous orchestra boils down to this:

"classical musicians are better."

CuriousPencil
Activity Score 4225
Copywriter
Ron Burgundy's picture

I have to disagree, "I Saw the Sign" was the soundtrack to my '94...scratch that...my '94 and my '95

Ron Burgundy
Activity Score 1630
Art Director at Southern California
CuriousPencil's picture

Seems I went off uncocked. AOB are still alive and nominees in this year's Scandipop awards http://www.aceofbase-music.de/

Take THAT, Vivaldi!

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Cool idea, well done.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Anonymous Author's picture

Classic.
More notes.
Less is often more, though not in the case of Ace of Bass.
Sunn O))) however.... http://www.youtube.com/watch?v=vtnG6EHh1N4

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

luispiter's picture

wow.. i love it.. nice.. very nice

luispiter
Activity Score 2756
comunication
abake's picture

I really like these ads, but I wonder who they are directed at? Is the meaning to have young people interested in classical music? Or just for the people who already like classical music anyway?
Whatever, they're very well done and it's a simple, direct idea.

abake
Activity Score 1262
RMG Connect Colombia
JKW's picture

Not sure that bashing "pop" music in order to promote classical music is the way to go...So that's a no from me...

JKW
Activity Score 227
Art Director
Billoughsby's picture

Isn't there a way to draw more people to things like classical concerts without invoking the fear of being considered a stupid philistine? I don't think this ad offers an answer to that question.

Billoughsby
Activity Score 5144
Art Director |

That's it.

fala fulani's picture

I like the idea. The art direction especially conveys the soft and uplifting experience of classical music through the floating instruments and the soft photography.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
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