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Nolan's picture

great!!

Nolan
Activity Score 189
Planner
sumsum's picture

wow!

sumsum
Activity Score 613
copywriter
capywriter's picture

What's so smart, besides the nice visual?

capywriter
Activity Score 5512
Copywriter at Freelance
EGGO's picture

It's windproof and in order to get that visual, you have to move the zippo fast for the exposure to be caught like this. I thought it was just a nice visual as well until I saw the copy. No idea if it's really smart, or really mediocre.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

ahmedbahey's picture

Clear art d. And lovly concept :)
well done Fadi

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

ahmedbahey
Activity Score 59
Creative Director @ GREY GLOBAL GROUP - MENA NETWORK |

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

adstrike's picture

nice

adstrike
Activity Score 334
Copywriter
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
bushdlv's picture

but how come so many streaks from one zippo?

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

Chris's picture

the visual could be pushed a little, otherwise nice.

Chris
Activity Score 1935
Art Director
Vicomte's picture

nice, but nothing more

Vicomte
Activity Score 287
Copywriter at Copywriter
icanlan's picture

agree with you!

icanlan
Activity Score 52
duntus group
Dick Huges's picture

Is just pretty... nothing else.

Dick Huges
Activity Score 937
Copywriter
abhijitkalan's picture

very nicely designed

abhijitkalan
Activity Score 26
Photographer |

abhijit kalan

cmart7327's picture

Fake ad, I work for Zippo's agency. At least if you do joypop make it better than that.

cmart7327
Activity Score 36
Art Director
speed's picture

It's so refreshing to see stuff like this.

I don't care if it's true or not. It's awesome.

speed
Activity Score 83
Commercial Photography
slim_shaddy's picture

shame on you fadi. real pathetic for a CD

slim_shaddy
Activity Score 2
Agency
krautland's picture

"I know... let's use that cool technique goodby used for those sprint ads and find a product..."

krautland
Activity Score 3216
Art Director at erm... no calls please.
Crisp One's picture

cool deviant art piece

Anything right now with this long exposure effect always makes me think of Sprint though.

Crisp One
Activity Score 2005
Other at New York
speed's picture

It's called light painting, made popular in the 80's by the inventor of the Hosemaster, Arron Jones. Sprint was not the first and will not be the last to use this technique.

I think the technique here was used nicely and simply to convey the idea. It reminds me of nights in the woods, smoking a J and of course, that pesky wind at your back. Ah, take me back to the good old days, Hosemaster, take me back... (SFX: dueling banjos)

speed
Activity Score 83
Commercial Photography
Poncharello's picture

Nice, I like it, much better than so much of the crap posted in this webpage

Poncharello
Activity Score 16
Copywriter at Ogilvy |

.

sunilcreates's picture

What is the next ad?

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
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