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Zidane

Published/Aired: 
December 2006
 Zidane

Description

Caption

There is always something that takes away your sleep. Choose your mattress well.

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mojo's picture

mojo jojo

i don't get this one...what's the relation between zidane and taking away my sleeping??

mojo
Activity Score 8
Art Director |

mojo jojo

Marcus Saulnier's picture

Zidane sent the Brazilians to home in the last World Cup.

Marcus Saulnier
Activity Score 6
Art Director
ivanlim's picture

simple.
it's about the world cup.
zidane got sent off for the head butt.
that cost france the cup.

ivanlim
Activity Score 202
Copywriter
deep_tracy's picture

are these names of men? and a woman is sleeping with all of them? what a slut.

deep_tracy
Activity Score 588
Copywriter
ivanlim's picture

sheesh.
i can't believe u guys don't know football.

ivanlim
Activity Score 202
Copywriter
slim's picture

This campaign ranges from the illogical (this one) to the totally insensitive (Sept 11).

I'd like to just say right here and now that using people's suffering, beit a war, famine, genocide, or natural disaster, to flog products is WRONG.

slim
Activity Score 1047
Copywriter
PeteHH's picture

Good thought, but the execution is a bit lame. Way too "serious" if you ask me. Would've been much better with more fun in the game.

PeteHH
Activity Score 202
Copywriter
salamandos's picture

I like it - both idea and minimalistic execution.

salamandos
Activity Score 1947
Art Director
the.adnerd's picture

LOVE IT! congratulations

the.adnerd
Activity Score 160
theassailante's picture

since when did zidane become a woman sleeping with lots of men?
what a dumbass...

theassailante
Activity Score 234
Other
ianra23's picture
ianra23
Activity Score 8
Other
Desi's picture

"There is always something that takes away your sleep. Choose your mattress well."

Isn't that like holding your nose from the back of your head? An Indian saying.
'

Desi
Activity Score 1042
the.adnerd's picture

thought more about it and i actually really adore this campaign.

it's as simple and sharp minded as that, you know which one, brisley campaign. frikin fantastic.

yo slim, you up there, relax, read what it's saying. sept 11... things one really looses sleep over. silly.

the.adnerd
Activity Score 160
slim's picture

I'm generally a relaxed person, adnerd, but when I come across an ad which uses one of the greatest man-made tragedies in modern history to sell mattresses, forgive me for getting a little agitated. Looking at the comments below the s11 execution, it appears I'm not the only one.

slim
Activity Score 1047
Copywriter
Tero Ylitalo's picture

I agree with the.adnerd. More I think of the campaign, more I like. It may be offensive to some of us, but only if one chooses to take that point of a view. To a Brazilian, it's not even close being an offensive ad, the one about 911.

Now think about it. Nazis for the Germans, 911 for the Americans, Hiroshima for the Japanese, tsunamies for the Thais, just name it. All of us do have subjects that are painful, and therefore should be handled carefully. However, if the campaign doesn't hurt the aimed public, I don't see the problem.

This campaign isn't trying to make fun of the chosen situations. It's actually fairly serious and makes you think.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
bdicelio's picture

very good!

bdicelio
Activity Score 9
Art Director
Marcus Saulnier's picture

I guess, Tero, the guy above, got the picture.
The campaing objective is not to make fun, most of the situations are serious.
The campaing objective is to make think.
All the exposed situations could somehow make people loose their sleep.
And the Art Direction isn't funny because it wasn't what we want to convey.

Marcus Saulnier
Activity Score 6
Art Director
brainspun's picture

awesome.
the best part is how they have maintained the campaign look.

brainspun
Activity Score 2
Creative Director
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