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Girl

Campaign
Agency Network: 
Published/Aired: 
November 2008
Zero-calorie Print Ad -  Girl

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, South Korea for Zero-calorie, within the category: Food.

Caption

Eat more.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Directors: Justin Huh, Junho Jang
Art Directors: Hyunjun Choi, Heejung Choi, Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi
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Guest's picture

this is coool

Guest
Disco Munky's picture

So who are you?

Are you Yunna Lee, Yunhee Choi, Wain Choi or one of these guys Hyunjun Choi, Heejung Choi, Sungho Bae, Yoori Ahn?

It's a dead give away when you're the first one to say good things about a weak ad, and doing it as a "Guest" no less. Poor show.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

typical stupid k-ads

Guest
aqeelparagon's picture

very nice

aqeelparagon
Activity Score 143
Other
Guest's picture

????

Guest
Guest's picture

Done!

Guest
Guest's picture

good art

Guest
Vincent_P's picture

you have gas when you drink/eat this ??

Vincent_P
Activity Score 5
Guest's picture

you have gas when you drink/eat this ??

Guest
Copykid's picture

Very nice, I can feel it.

Copykid
Activity Score 95
Copywriter
Guest's picture

it doesn't make me wonna eat more. quite the opposite.

Guest
Favete's picture

I think in GAS when i see this, they are "inflated" at first sight.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Guest's picture

's nice, though i thought they were fat at first glance

Guest
Jet Propulsion Lab's picture

This just does not make ANY sense at all.

: (

Jet Propulsion Lab
Activity Score 10679
Copywriter
Whitefang's picture

very bad, makes no sense

Whitefang
Activity Score 509
Guest's picture

very nice! so simple~

Guest
Guest's picture

very bad

Guest
Guest's picture

very bad

Guest
Guest's picture

More like really bad!!!

Guest
gbl's picture

Eat more? Bad copy.

gbl
Activity Score 451
Copy
Guest's picture

I don't like it :(

Guest
Guest's picture

y a ballon?

Guest
Guest's picture

one question...a ballon is better than a BALOON? HAHAHAHAHAHAHAH DORK!

Guest
kurtberengeiger's picture

Interesting visual, but I still don't get the idea. Sorry.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

Very creative and eye catching, but doesn't work so well here. I thought it's a big belly when first saw this ad.

Guest
Guest's picture

I think it's a gastric trouble releif tablet's advertisement.

Good Idea!
Bad Execution!

Guest
nkeen's picture

BADDDDD!!!!

nkeen
Activity Score 10
Art Director
nkeen's picture

BADDDDD!!!!

nkeen
Activity Score 10
Art Director
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