Zero Emissions

September 2007

We are committed to preserving the delicate balance between man and nature. We've come a long way since we launched our first hybrid car 10 years ago. But our goal goes beyond reducing exhaust emissions. We apply innovative environmental solutions to every aspect of the vehicle's life cycle; from design, manufacture and use, right through recycling. It's the only way to reach our ultimate aim: zero emissions.

Advertising Agency: Dentsu, Brussels, Belgium
Creative Director: Roger Tavares
Art Directors: Alexis Bellavoine, Moira Marcantei
Copywriter: Jan Vandeplas
Photographer: Christophe Gilbert
Additional credits: Yannic LE COQ

Comments (32)

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kalpesh78's picture
Activity Score 2578

Awesome art direction

ideas....30 minutes nahi toh free.

bubblestheclownfish's picture
Activity Score 614

Is it a little too obvious to say nice photography?

andrej dwin's picture
andrej dwin
Activity Score 937

no. it pretty much sums it all up.
lovely art work.
but what about the logo? isn't it almost invisible?
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

restless's picture

very nice artdirection, perfect photography ,,,, love it

musback's picture
Activity Score 355

I agree!
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New Blog @

Stigset's picture
Activity Score 1454

Sorry, but I'm not very moved by the visual, It feels a bit corny. The logo isn't very clear on that background, and the text could be more legible.
The photo is very nice.

Scam Detector's picture
Scam Detector
Activity Score 1048

You're right, the red of that logo is fighting with the green of that grass.

saidukaringa's picture
Activity Score 278

A Very difficult task done nicely ... Congrats Art

Saidu Karinga
The Idiot

Wordnerd's picture
Activity Score 6692

Oh, please.. Who buys this?

everartz's picture
Activity Score 7613

EXTRA great art direction.. im in love with the photography...

| everartz |

basildouglas's picture
Activity Score 12

the photography is nice. the art direction sucks. sorry.'s picture
Activity Score 1021

great work.
it is amazing what those who do most polution, get together better there image.

but seen as a work it self it i very nice.
better then the one with just arm and hand.

Scam Detector's picture
Scam Detector
Activity Score 1048

Beautiful photography, great art direction but the logo should have been white as well.

Michel's picture

The only beautifull it's my screen in this ad...

sorry guys but you suck....

nemesis's picture
Activity Score 765

beautiful ad! Although the logo could be better... maybe in white, so it makes more contrast with the grass.

Tincho's picture
Activity Score 1093

Yes, awesome photography, but where is the connection with Toyota??.

They just had this pic and they said "hey, lets put it in that Toyota ad we had to do!"

paulneelam's picture
Activity Score 10

deadly photography captured by a ultimate creative mind. AWESOME MAN.......... keep going and all the best for the rest

Paul Neelam

second_creator's picture
Activity Score 754


Early to bed, early to rise, work like hell and advertise


gienel's picture
Activity Score 339

another playstation idea but really weel done execution bravo

kakaolu's picture
Activity Score 52

been done already...

Open Fire's picture
Open Fire
Activity Score 30

Outstanding Art Direction!!!!!!! Great Great Work.. Nicely Done you people from Dentsu

"By far the most important thing is the art of metaphor". Aristotle.

Activity Score 1838

Ace, looks fantastic, the body copy doesn't make you want to read it. Infact, does it need it? I'd say no, or at least not as much.

We're going to need more lube.

San Pateste's picture
San Pateste
Activity Score 139

otra vez kakalou tirando mielda

itch's picture
Activity Score 806

woah.. extraordinarily beautiful!

* it's not how good you are. it's how good you want it to be *

fractalrene's picture
Activity Score 1504

The idea is kinda old, but the execution is beautiful for sure.

manojchaki's picture
Activity Score 33

nice very very nice

Victoire Swaels's picture
Victoire Swaels

It's a realllly great job! well done!!!!!

Victoire Swaels's picture
Victoire Swaels

It's a realllly great job! well done!!!!!

Dustin's picture

way too "green" of an image for toyota

hybrids still hurt the environment...just not as much

it's definitely not a trees made of people moment

perfect A+!!!

Guest's picture

remind me 300 the movie

Guest's picture

remind me 300 the movie

jackmancer2017's picture
Activity Score 6992

Visual and copy aren't really working well together.