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Zero Emissions

Published/Aired: 
September 2007
 Zero Emissions

Description

Caption

We are committed to preserving the delicate balance between man and nature. We've come a long way since we launched our first hybrid car 10 years ago. But our goal goes beyond reducing exhaust emissions. We apply innovative environmental solutions to every aspect of the vehicle's life cycle; from design, manufacture and use, right through recycling. It's the only way to reach our ultimate aim: zero emissions.

Advertising Agency: Dentsu, Brussels, Belgium
Creative Director: Roger Tavares
Art Directors: Alexis Bellavoine, Moira Marcantei
Copywriter: Jan Vandeplas
Photographer: Christophe Gilbert
Additional credits: Yannic LE COQ
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kalpesh78's picture

Awesome art direction

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

bubblestheclownfish's picture

Is it a little too obvious to say nice photography?

bubblestheclownfish
Activity Score 614
Creative Director
andrej dwin's picture

no. it pretty much sums it all up.
lovely art work.
but what about the logo? isn't it almost invisible?

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

restless's picture

very nice artdirection, perfect photography ,,,, love it

restless
musback's picture

yar!
I agree!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

Stigset's picture

Sorry, but I'm not very moved by the visual, It feels a bit corny. The logo isn't very clear on that background, and the text could be more legible.
The photo is very nice.

Stigset
Activity Score 1454
Art Director
Scam Detector's picture

You're right, the red of that logo is fighting with the green of that grass.

Scam Detector
Activity Score 1048
General Manager
saidukaringa's picture

A Very difficult task done nicely ... Congrats Art

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Wordnerd's picture

Oh, please.. Who buys this?

Wordnerd
Activity Score 6692
Copywriter
everartz's picture

EXTRA great art direction.. im in love with the photography...

everartz
Activity Score 7613
Art Director |

| everartz |

basildouglas's picture

the photography is nice. the art direction sucks. sorry.

basildouglas
Activity Score 12
Art Director
roman-schwienbacher.com's picture

great work.
it is amazing what those who do most polution, get together better there image.

but seen as a work it self it i very nice.
better then the one with just arm and hand.

roman-schwienba...
Activity Score 1021
Photographer
Scam Detector's picture

Beautiful photography, great art direction but the logo should have been white as well.

Scam Detector
Activity Score 1048
General Manager
Michel's picture

The only beautifull it's my screen in this ad...

sorry guys but you suck....

Michel
nemesis's picture

beautiful ad! Although the logo could be better... maybe in white, so it makes more contrast with the grass.

nemesis
Activity Score 765
Creative Director
Tincho's picture

Yes, awesome photography, but where is the connection with Toyota??.

They just had this pic and they said "hey, lets put it in that Toyota ad we had to do!"

Tincho
Activity Score 1093
Art Director
paulneelam's picture

deadly photography captured by a ultimate creative mind. AWESOME MAN.......... keep going and all the best for the rest

paulneelam
Activity Score 10
Other |

Paul Neelam

second_creator's picture

eyecandy

Early to bed, early to rise, work like hell and advertise

second_creator
Activity Score 754
Copywriter |

copywriter

gienel's picture

another playstation idea but really weel done execution bravo

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

kakaolu's picture

been done already...

kakaolu
Activity Score 52
Copywriter
Open Fire's picture

Outstanding Art Direction!!!!!!! Great Great Work.. Nicely Done you people from Dentsu

"By far the most important thing is the art of metaphor". Aristotle.

Open Fire
Activity Score 30
Copywriter at InterAmerica Lowe Dominican Republic |

"By far the most important thing is the art of metaphor". Aristotle.

BOOBJOB LOOBCANNON's picture

Ace, looks fantastic, the body copy doesn't make you want to read it. Infact, does it need it? I'd say no, or at least not as much.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

San Pateste's picture

otra vez kakalou tirando mielda

San Pateste
Activity Score 139
Copywriter
itch's picture

woah.. extraordinarily beautiful!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

fractalrene's picture

The idea is kinda old, but the execution is beautiful for sure.

fractalrene
Activity Score 1504
Copywriter
manojchaki's picture

nice very very nice

manojchaki
Activity Score 33
Art Director
Victoire Swaels's picture

It's a realllly great job! well done!!!!!

Victoire Swaels
Victoire Swaels's picture

It's a realllly great job! well done!!!!!

Victoire Swaels
Dustin's picture

way too "green" of an image for toyota

hybrids still hurt the environment...just not as much

it's definitely not a trees made of people moment

perfect A+!!!

Dustin
Guest's picture

remind me 300 the movie

Guest
Guest's picture

remind me 300 the movie

Guest
jackmancer2017's picture

Visual and copy aren't really working well together.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
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