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Published/Aired: 
January 2014
Zepri Print Ad -  Daily Recharge

Description

Zespri wanted to communicate that kiwifruit can be a healthy alternative to coffee, and other energy drinks. We created a simple and powerful visual to express the health benefits of kiwifruit.

Print advertisement created by DDB, South Korea for Zepri, within the category: Food.

Caption

Daily Recharge

Advertising Agency: DDB Korea, Seoul, South Korea
Creative Director: Myung-ki Kim
Art Directors: Young-Chan Kwon, Jaelim Jeon
Copywriters: Myung-ki Kim, Yura Park
Photographer: Hee-Hyun Ryu
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cvchitale's picture

nice

cvchitale
Activity Score 1418
Copywriter
morse's picture

Great art.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thaistylez's picture

this was done already

thaistylez
Activity Score 224
Burapha University
Adliber's picture

Good, clean work.

Adliber
Activity Score 174
BLACKPIXEL's picture

nice

BLACKPIXEL
Activity Score 468
Graphic Designer
macpics's picture

YES! I approve 100%

macpics
Activity Score 347
Photographer at 3D artist/Photographer
MoodyMudi's picture

Simply inspiring ad that pokes your cognitive and imagining senses.... Good work well executed.

MoodyMudi
Activity Score 67
Copywriter |

3M

Justin Hernandez's picture

Beautifully executed idea! But...when I think about it, as the kiwi gets eaten...the energy bars go down. What happens then?!?!

Justin Hernandez
Activity Score 8
Art Director |

Art Director | Marketing Strategist

salil07's picture

Absolutely right. But on the flipside, I feel I would want people to imagine that the kiwi slices are themselves a battery which now I'm going to install in my body as I eat the slices. So it works. Depends on how you look at it.

salil07
Activity Score 143
Creative Director |

Hand on my heart

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