Advertisement

Rash

Agency Network: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by McCann, Israel for Zap doctors, within the category: Professional Services.

Don't let your imagination run wild. Symptom checker from zap doctors.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Geva Gershin
Copywriter: Asaf Zelicovitch
Illustrator: Omer Hoffmann

Comments (12)

Log in or register to post comments
clearsky1989's picture
clearsky1989
Activity Score 429

Effective. Affects a lot

ralphapoter's picture
ralphapoter
Activity Score 34

funny. good concept.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very nice concept, good ad.

Hadrons's picture
Hadrons
Activity Score 6041

The art capture the subject nicely.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
Activity Score 497

Nice campaign and execution, but the layout doesn't work for me.

It's a well-known fact that the eye reads from left to right. Which is what was putting me off, until I read the comments and decided to take a better look. Breaking that rule for the sake of breaking it, is not such a good idea.

Andrej's picture
Andrej
Activity Score 656

Agree completely. When I saw these yesterday, they made little sense. Now that I read the bubbles in the order they were intended to be read...it's a great campaign. But it feels unnatural reading in reverse.

mertos's picture
mertos
Activity Score 904

okkaaa

mertos's picture
mertos
Activity Score 904

okkaaa

skeMaMen's picture
skeMaMen
Activity Score 428

Agree with ishiboy, it would be much better from left to right. In this situation, I first noticed fire on last picture ... :(

>>> Designed to be signed...

LittleJoe's picture
LittleJoe
Activity Score 345

Nice, but in comix you should read the baloons from left to right... or is this a Manga!??!??

cvchitale's picture
cvchitale
Activity Score 1418

It was soo good that i forgot to read the comments ;p
i did tht later tho....

advertising ninja's picture
advertising ninja
Activity Score 616

nice print work... but this particular story is hard to get..

Advertisement