Washer Won't Wash!, 2

Agency Network: 
July 2017

Zanussi simply asked us to come up with an idea that makes the consumer aware of the huge differences between top load and front load washers, and if you want -as a consumer- to buy a washer then you need a washer, real one that takes the charge of the whole washing process and it’s easy for him to do so, and to points out to the uselessness of the TL washer, so we came up with a concept that if the TL washer doesn't wash "useless washer" then what on earth is his real job?! And we put some assumptions like we can use it as a rack, laundry basket, shelf, closet or any kind of uses not including "washer”.

Print advertisment created by DDB, Egypt for Zanussi, within the category: House, Garden.

Top load washer? What’s that even for?

Advertising Agency: DDB Egypt, Cairo
Creative: Mahmoud Tag El Din
Creative / Art Director / CGI Artist: Abdurrahman Hosni
Copywriter: Omar Tarek

Comments (1)

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kleenex's picture
Activity Score 50548

Not that impressed.