Advertisement

Super platform

Agency Network: 
Published/Aired: 
December 2007
Yutong Print Ad -  Super platform

Description

Print advertisement created by W&K, China for Yutong, within the category: Automotive.

Caption

The longest bus in the world.

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Qing Zhao, Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Chuntao Li
Log in or register to post comments
sumsum's picture

thats a negative point of more capacity in public transport... i`d seached for a positive one...

sumsum
Activity Score 613
copywriter
Eightball's picture

I disagree. It's a really positive point for the product. You forget the target group. Its not you and me. Its for public transportation services e.g.
And this ad shows: if you have a big bus you have a lot of people that wait for your bus – and this makes your service more efficient.

We can discuss if its creative however.

Eightball
Activity Score 200
Marketing Manager
reactor's picture

agree with sumsum

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

philippertl's picture

Anybody who likes queuing step up!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Guest's picture

Good point! You just killed the campaign.

Guest
Zeus's picture

Damn!!! i prefer to go walking to the place I'm going, and not take this bus...

Zeus
Activity Score 906
somewhere
djakuza's picture

ah ehm photoshop? please learn to use it!
AND PLEASE STOP SPAMING US WITH BAD IDEAS AND EXECUTIONS FROM W+K BEIJING!
i'm soooo sorry for W+K, please close your agency in beijing as soon as possible to save your name!

djakuza
Activity Score 517
Art Director
TrrrTrrr's picture

sIs sdon'ts scares swhats sdamneds sthingss sares sbeings ssaids sabouts sthiss sads, sIs slikes sits. [Remove first and last 's' from every word]

Trrrr...

TrrrTrrr
Activity Score 36
CR_AD's picture

i don't want to take the bus !!! really not

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
monicamexico's picture

Ew, I'd never want to wait in that line!

monicamexico
Activity Score 830
Frits Harkema's picture

Now we know why there are 10 million bicycles in Bejin.

Frits Harkema
Activity Score 713
Antwerpen
whitespace's picture

hahahahaha

you sir, win 5 internets!

whitespace
Activity Score 1953
Creative Director
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

vaoleo's picture

Muy exagerado!

vaoleo
Activity Score 81
Embrion Publicidad
raverus's picture

Haha

raverus
Activity Score 1476
Art Director
Whitefang's picture

arse

Whitefang
Activity Score 509
capton john's picture

I think it got too exaggerated because definitely nobody want to stand in this unlimited waiting stop. Its good for capacity but impacts an negativity when we look on this unlimited waiting stop.

Try another idea. Good Luck !

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

Heads's picture

Guys. It's not 1994. Please think harder!

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

arvin's picture

NO
not working.

arvin
Activity Score 341
hard_core's picture

My 2 cents. The bus confused me. I thought it was a ride at the amusement park. The amusement park being the city and nobody in line means I go straight to the front.

hard_core
Activity Score 146
Art Director
DGCS's picture

Bad art direction. Not good.

DGCS
Activity Score 410
Art Director
mattlittlegym's picture

So...is it going to help me get to the city faster-because the line looks like it goes all the way to the city..? Might as well walk I guess...

mattlittlegym
Activity Score 342
Advertising
deepside's picture

it is not the best way using this blackground

deepside
Activity Score 177
hongkong
puppiepoppy's picture

So, what benefit I get from this ad? Longest is not the benefit, stupid.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

噢,我的天哪!Oh,my god.

Guest
uilon's picture

三环300路公交到了

uilon
Activity Score 32
Graphic Designer
Featured Content

Latest Collections

Advertisement