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Strategy

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Y&R, Ukraine for Y&R, within the category: Agency Self-Promo.

Advertising Agency: Young & Rubicam, Kiev, Ukraine
Creative Director: Dmitry Barsukov
Art Directors: Anastasiya Tymoshchuk
Copywriter: Igor Tulub
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mockingbird's picture

great campaign,simple and straight.

mockingbird
Activity Score 238
kalpesh78's picture

Its extremely boring and has no thought at all. I'd say Yuck.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Themadartist1972's picture

i don't know how a well-known advertising agency promote itself in a boring way !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Wordnerd's picture

so flat.
Strategy, energy, creativity. even the words they chose are uninspired

Wordnerd
Activity Score 6692
Copywriter
KbxAds's picture

dumbass they had to choose words which had both Y and R, and they did a nice job on that front

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

chaddy velasco's picture

hmm, what about S*NE*GY = SYNERGY so it's still Y & R and not R & Y. zzzz just a thought.

chaddy velasco
Activity Score 95
University of Santo Tomas
KbxAds's picture

wtf Y R ....RY what diff does it make,,,,,they are playing on their company name " Y ANNNNNNND R" their logo/company name itself is part of the copy "Y AND R" and hence the line reads "restore meaning with Y and R" and it makes perfect sense u poopooheads

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Weeks's picture

Agreed with Chaddy.

Weeks
Activity Score 2
Art Director at Y&R
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