Advertisement

Your Signature

Published/Aired: 
September 2006
 Your Signature

Description

Caption

Every masterpiece deserves a signature. Yours.
San Juan Yachts. The art of boat building.

Advertising Agency: Animal, San Diego CA, USA
Creative Directors: Kiumars Gourki
Art Director: Kiumars Gourki
Copywriter: David Keepper, Eric Husband
Illustrator: Kiumars Gourki
Photographer: Neil Rabinowitz
Account supervisor: Kate Sheahan
Image retouching: Kevin Johnston
Printing / Printing: Steve Woods
Log in or register to post comments
Alexandre's picture

génial!

Alexandre
Activity Score 55
Copywriter
addyhoch10's picture

very nice. i like these

addyhoch10
Activity Score 2592
Art Director
k-rocka's picture

The art-direction feels a little disjointed to me. I would have like to see only one photo.

k-rocka
Activity Score 426
Graphic Designer
Beatboxer's picture

Yep. Right on, K-Rocka. Or, at least, if they really wanted to use 2 photos, they could have done it differently...

Beatboxer
Activity Score 1517
Copywriter
bknowlden's picture

Yeah, I thought it was an ambient with a reveal. But then again, I am dumb.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Jet Propulsion Lab's picture

Yeah, but don't let that stop you... ;D

Jet Propulsion Lab
Activity Score 10679
Copywriter
Jet Propulsion Lab's picture

Nice and admirable attempt at recreating what's been coming out of those Minneapolis shops for years...
But that isn't to say I have a low opinion of this campaign. I think it's right on strategy. Still works just fine. But very formulaic. I think it's a case of "if it ain't broke"...
I once worked on a recreational boating engine ads (in Minneapolis, of course) and we'd have a field day coming up with a bunch of cool and clever lines...
But my favorite boat ad headline still remains: "Is it possible the road to heaven isn't a road at all?" I didn't write it. Someone at Carmichael did. And that someone got very famous.

Jet Propulsion Lab
Activity Score 10679
Copywriter
SurrealEndeavor's picture

This campaign has great copy.

SurrealEndeavor
Activity Score 56
Copywriter
Featured Content

Latest Collections

Advertisement