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Baby Bottle

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by Garcia + Robles, Guatemala for Young Lions, within the category: Professional Services.

Caption

Cannes Young Lions Guatemala. Call for Entries. www.ugap.com

Advertising Agency: Garcia+Robles, Guatemala
Creative Directors: Victor Alfredo Robles, Mayté Oliva
Art Directors: Andres Rosales, Francisco Rodriguez
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atb2005's picture

20 votes for this so far and the average is 7? Are you effing serious?

atb2005
Activity Score 13557
Billoughsby's picture

Agreed. Let's bring that average down. There's nothing to this series.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Reality Check's picture

Looking at this campaign was an exercise in confusion.

Reality Check
Activity Score 2539
morse's picture

It's not great, but it's not confusing for me. Young = baby bottle, Lions = meat. Simple.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Reality Check's picture

Thanks for your rebuttal.

For the record, the confusion lies in figuring out that the meat communicates food for lions, which is not as obvious as you think, particularly if the carnivore is tucked away in the upper right-hand corner. Many viewers here will try and figure out the main visual – coming up with ambiguous notions – before they realize that the logotype sums up the idea.

Garcia+Robles's little campaign is clever -- too clever, as it turns out.

Reality Check
Activity Score 2539
saumya's picture

meat for the baby? its sad. bad creative. now I know cannes is going to the dogs...

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

Clowrfe's picture

so so

Clowrfe
Activity Score 18
Tommy G.'s picture

they won't find more job after this campaign

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Eliflon's picture

Well, could be better.

Eliflon
Activity Score 20
jagadeesh's picture

guys what i get is..the lions are young so they are feeding meat(that's what lions eat) in a way we feed babies...
young lions=young human lions..
i see people panning this campaign but i find it as a ok campaign...

jagadeesh
Activity Score 743
Billoughsby's picture

Maybe I shouldn't pan it. It's clean and simple and that's usually perfectly ok. But I would expect them to push a little more than they did here. It feels like a swipe or a parody of a classic print ad of the late 1950s/early 1960s to me, and I don't think they were aiming for anything retro. --Thus it seems (sorry) lazy, as if they checked in and didn't try very hard.

Billoughsby
Activity Score 5144
Art Director |

That's it.

dadada's picture

nice concept but execution doesn't work, meet could be in a teething ring for example not in a baby bottle.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

mulholland's picture

What they translated into a visual is the popular "saying" about young people in advertising who are keen on winning awards: They are "young and hungry".

mulholland
Activity Score 2
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