Agency Network: 
February 2008

Print advertisment created by TBWA, Finland for Young Director Award, within the category: Professional Services.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Art Director: Minna Lavola
Copywriters: Eka Ruola, Erkko Mannila
Photographer: Jere Hietala

Comments (3)

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Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Unconvincing photoshopping, but great idea, great visual.
Just let down by poor exicution.

wearmysocks's picture
Activity Score 1085

I'm assuming that this has got to do with the Bravia bunny?

If so it kinda fails as Fallon were accused of pinching the whole idea from someone else. It is from an artwork created by a husband and wife team, so therefore the initial conception has nothing to do with directing.
Energizer Bunny arrested, charged with battery.

Energizer Bunny arrested, charged with battery.

Guest commenter's picture
Guest commenter

I think this would be clearer if the giant bunny were made out of play-doh. Plus, play-doh would make more sense with children anyway.