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Poor Arab, 4

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by DDB, India for Yo Bykes, within the category: Electronics, Technology.

Caption

Yo Bykes
It's Electric

Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
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Highest Rated

mertos's picture

Great looking ad.

mertos
Activity Score 904
Creative Director
mertos's picture

Great looking ad.

mertos
Activity Score 904
Creative Director
desicreative's picture

Brilliant execution, but a very ordinary first-cut idea.

desicreative
Activity Score 17
monte kelos's picture

love the art.

monte kelos
Activity Score 205
Art Director
Baelin's picture

What the heck does any of this have to do with an electric bike?!

Baelin
Activity Score 273
Copywriter
sparkplug's picture

It helps to read the title of the ad.

sparkplug
Activity Score 92
Copywriter
whitekaras's picture

my guess is, it's electric, it's expensive.
it can make a wealthy Arabian goes bankrupt.

whitekaras
Activity Score 115
DudeWTH's picture

It's electric, you will no longer use oil, thus Arabs will become poor.
But what power source do they stil use to generate electricity? OIL

Art is great but your argument is invalid.

DudeWTH
Activity Score 3
bate_palmas's picture

Sorry, but this is retarded!

Firstly the guys don't look poor. THey just look like barbers in an arabic country.

Secondly the creative leap is too great and there is no way in the world this will make anyone want to buy the product

bate_palmas
Activity Score 1479
kleenex's picture

Art direction is solid.

kleenex
Activity Score 51721
Web Designer/Developer
bate_palmas's picture

Then it belongs on artdirectionoftheworld.com

bate_palmas
Activity Score 1479
creativegodown's picture

Can't agree with you more bate. This belongs to artdirectionoftheworld.com only. It's a long time since I've seen such a lame idea.

creativegodown
Activity Score 252
lezy's picture

i like the thought n the link between electric n arab....
but as mentioned in the above comments,
i do agree with the flaws...

really nice idea though...

lezy
Activity Score 377
macnell's picture

good work.

macnell
Activity Score 169
dnyanesh's picture

Nice Work

dnyanesh
Activity Score 115
Art Director at Pune
robthelad's picture

It takes too much 'thinking' ... people don't like that

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
ariasdesigner's picture

nice i really like your work

ariasdesigner
Activity Score 56
Graphic Designer at akdesigner.com |

ariasdesigner

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