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Poor Arab, 3

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by DDB, India for Yo Bykes, within the category: Electronics, Technology.

Caption

Yo Bykes
It's Electric

Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
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mertos's picture

Cool art direction.

mertos
Activity Score 904
Creative Director
desicreative's picture

Brilliant execution, but a very ordinary first-cut idea.

desicreative
Activity Score 17
monte kelos's picture

:)

monte kelos
Activity Score 205
Art Director
whitekaras's picture

my guess is, it's electric, it's expensive.
it can make a wealthy Arabian goes bankrupt.

whitekaras
Activity Score 115
Badj's picture

I think it's more "It's electric, it doesn't need petrol... Arabs gonna hate..."
Would have worked way better for an electric car in my opinion (and has probably already been done for that purpose...)

Badj
Activity Score 50
Art Director at BCP Montreal
ivethelloween's picture

@whitekaras Is that it? I didn´t get it at all. Nice art direction though.

ivethelloween
Activity Score 27
Art Director
whitekaras's picture

I'm just bullshiting, mate.

whitekaras
Activity Score 115
creativegodown's picture

lame

creativegodown
Activity Score 252
Alexis-Chellito's picture

This is bohemian chic and doesn't convey the idea of poverty. It is a bit far-fetched connection between Arab countries' oil and their bankruptcy due to the rise of the electric bike (?!?!) - and yes, it is racist. Should have focused on the "save gas money" side.

Alexis-Chellito
Activity Score 111
Copywriter
macnell's picture

nice ad.

macnell
Activity Score 169
everartz's picture

this is so busy and does not convey any message

everartz
Activity Score 7613
Art Director |

| everartz |

anujalcohol's picture

its not yo bike ad

anujalcohol
Activity Score 2
college of art and craft lucknow university
ariasdesigner's picture

very islamic art i like it

ariasdesigner
Activity Score 56
Graphic Designer at akdesigner.com |

ariasdesigner

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