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Poor Arab, 2

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by DDB, India for Yo Bykes, within the category: Electronics, Technology.

Caption

Yo Bykes
It's Electric

Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
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Highest Rated

mertos's picture

Again good art direction.

mertos
Activity Score 904
Creative Director
mertos's picture

Again good art direction.

mertos
Activity Score 904
Creative Director
desicreative's picture

Brilliant execution, but a very ordinary first-cut idea.

desicreative
Activity Score 17
monte kelos's picture

I like it.

monte kelos
Activity Score 205
Art Director
torontose's picture

Looking good but what is the idea ?

torontose
Activity Score 393
sparkplug's picture

Styling is all wrong. And sorry but it has been done before.

sparkplug
Activity Score 92
Copywriter
whitekaras's picture

my guess is, it's electric, it's expensive.
it can make a wealthy Arabian goes bankrupt.

whitekaras
Activity Score 115
Cavan's picture

well i think the concept is that by using electric u are reducing the oil consumption thus making the arabs poor, not a fan of the concept but i like the art direction tho

Cavan
Activity Score 2
second_creator's picture

liked the art

second_creator
Activity Score 754
Copywriter |

copywriter

macnell's picture

this is very attractive.

macnell
Activity Score 169
MindDrift's picture

I've never seen an arab dressed like that. These look rather like the three wise men who brought gifts to baby Jesus.

MindDrift
Activity Score 1170
Graphic Designer
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