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Guy

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by Lins, Malaysia for YKK, within the category: House, Garden.

Caption

Little parts. Big difference.

Advertising Agency: Lins Advertising & Marketing, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Michelle Peter
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Kamelaman's picture

very very so!

Kamelaman
Activity Score 26
Alient |

Wellcome!!!!! Kamela Man

fersvax's picture

I don't get it.

fersvax
Activity Score 1239
Art Director |

FER.

pscs's picture

the golden rule:

that guy: XYZ
(eXamine Your Zip)

your reply: ABC
(Already Been Checked)

pscs
Activity Score 440
SAC
fersvax's picture

Oh, now I get it. It sucks, my first impression was the shape of a vagina, instead of a zipper open in a guy's pant. And why do they have to repeat the same stupid thing 30 times. 1 is just lame enough.

fersvax
Activity Score 1239
Art Director |

FER.

LeeMoh's picture

This is what your tally wacker “sees” when your trousers’ zip is opened.

Nice idea. Nice execution.

LeeMoh
Activity Score 424
sneakyhands's picture

the execution needs a bit more, looks too quick and dirty.

sneakyhands
Activity Score 1857
Copywriter
oopsie_dum_didly's picture

Pointless ad for a brand that doesn't need one to begin with.

oopsie_dum_didly
Activity Score 91
Creative Circus
aintnobusy's picture

naaaaaah i liked it .. wonderful ....

aintnobusy
Activity Score 30
euro rscg
manu adithya's picture

Gud work, nice idea, nice execution..

manu adithya
Activity Score 82
CharlieR's picture

quite a nice idea but horrible stock pics.

CharlieR
Activity Score 92
düsseldorf
shococolocolo's picture

is it funny?
...

shococolocolo
Activity Score 27
redactor
jimchristianx's picture

Why the fuck would YKK, a veritable monopoly, who does no direct to consumer sales of any kind, need a clever advertisement (not that this is clever)?

jimchristianx
Activity Score 116
Art Director
Jonny Lonestar's picture

my thoughts exactly. Find me a zipper that is not YKK., And I will find you a reason to buy a 2 page full color spread.

with the art dead smack middle of the gutter no less.

Jonny Lonestar
Activity Score 282
Art Director
cullers's picture

Chinese knockoffs of YKK zippers are common because they are used in many name-brand items. One way to tell if you're getting a knock-off coach or Prada bag and the like is the zipper - only YKK zippers are on the real ones. of course, it's really easy to knock-off three tiny letters on the top of a zipper. Causing some distress for customs:
http://www.postgazette.com/pg/06317/738029-314.stm

cullers
Activity Score 332
SCAD
inviniti's picture

Boys. I'm not involved. Not even the guy looking over my shoulder.

inviniti
Activity Score 15
Regional Creative Director
grugee822's picture

need copy...

grugee822
Activity Score 475
practical student |

pd

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