Advertisement

Flags

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by McCann, Peru for Yellow Pages, within the category: Media.

Caption

It's easy to get confused. Use our street guide.

Advertising Agency: McCann Eickson, Peru
Executive Creative Director: Ricardo Mares
Associate Creative Director: Nicolás Romanó
Senior Copywriter: Javier Jerí
Senior Art Director: Ricardo Toyohama
Account Director: Juan Camilo Correa
Account manager: Renzo Celis
Log in or register to post comments

Highest Rated

vlwk's picture

I think the insight they had was that people think in their minds they know a place because of a landmark, only to reach there and realised it's not the same landmark they remembered. Works better with the three and statue, not so much this one.

vlwk
Activity Score 154
bate_palmas's picture

Eh? Do flags mark the avenues in Peru?

bate_palmas
Activity Score 1479
vlwk's picture

I think the insight they had was that people think in their minds they know a place because of a landmark, only to reach there and realised it's not the same landmark they remembered. Works better with the three and statue, not so much this one.

vlwk
Activity Score 154
mertos's picture

no

mertos
Activity Score 904
Creative Director
david megart's picture

interesting

david megart
Activity Score 25
Copywriter at mallorca
Pablo Trelles's picture

Simple. Smart. Clear. But i like the other more...

Pablo Trelles
Activity Score 9
Art Director
Robert_G's picture

not bad, not bad....

Robert_G
Activity Score 37
Creative Director
mertos's picture

smart

mertos
Activity Score 904
Creative Director
Featured Content

Latest Collections

Advertisement