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Comments (10)

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Pauflies's picture
Pauflies
Activity Score 205

Does it means that they are waiting from all night????
Buf, don't like that!!!

BEE MOVIE THAT!!!!

desailly's picture
desailly
Activity Score 470

It means...

a) they've been waiting all night...

and b) in their terribly fashionable designer kit (the big glitzy sunglasses).

Harvey Nichols is an ultra-designer department store, BTW.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Yeh but the old "keep it simple" ideas still work well.
I really like these, its not over done, its a consistant set, nice photography and you have to look closer to geddit.
Could have been some photoshop'ed mess if the AD didn't know when to say when.
Fine line between making them look keen, and making them look homeless. That wouldn't have shifted a lot of frocks.

www.jpmountford.com

teenie's picture
teenie
Activity Score 1894

The homeless don't normally own $800 sleeping bags.

Have Heart's picture
Have Heart
Activity Score 922

Great as ever.

teenie's picture
teenie
Activity Score 1894

Love it! These are hilarious. Everyone knows the client/products, so they've had a lot of fun with the culture surrounding it.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Yep, another gem from DDB London. Love it!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I like it.
But I don't love it. Not quite there for me.
Not after having seen some of the greatest advertising campaigns a fashion/retailer has EVER done in recent history. They've already set such a high standard for "intelligent funny" thinking, they're practically competing with themselves creatively.

I've seen MUCH better work from them before. (that plastic thought bubble campaign wasn't one of them, BTW.)

No, I don't love this...

LeeHarvey's picture
LeeHarvey
Activity Score 3045

You've said it, Jet, they're competing with themselves. No other fashionretailer even comes close. So what if their earlier work is even better, this one is great nevertheless.
I do love it

Vicomte's picture
Vicomte
Activity Score 287

Nice campaign bu DDB London can be better

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