I lied to my boss

Agency Network: 
October 2009

Print advertisment created by McCann, Colombia for Yamaha, within the category: Automotive.

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director / Copywriter: Raul Rodriguez
Creative VP: Samuel Estrada

Comments (10)

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satrianee's picture
Activity Score 3748

It says "print" above. Really?

Maybe the copywriters can not find a good way to summarize an idea... then, it's not a "print" to me.

ivan's picture

I'm not sure I understand the concern correctly. By print I mean press ads, posters, etc. Is that not ok?

satrianee's picture
Activity Score 3748

Exactly. This looks like a blog post instead of a poster. There is no company logo even.

silvi's picture
Activity Score 4172

Sometimes, long copies has sense. Not in this case, i think.

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

I didn't understand the message

vidya.shankaran's picture
Activity Score 724

Me lost!

dave.swanson's picture
Activity Score 127

The copy wasn't well-done. In today's world, if the story isn't intriguing then you've lost 90% of your ADD ridden audience (including myself). So If you can't make it short and sweet, at least make it catchy and interesting. Don't ramble on like my Aunt Elma at the christmas feast after a bottle of scotch. This ad, sadly, reminds me of dear aunt Elma.

shahidali's picture
Activity Score 4069

unfortunately, they lost it somewhere. the idea of getting lost with teenagelike exuberance and little mischiefs was good and goes with the brand & TG but the team couldn't handle it properly. too long a copy and the twist is not reflecting.


rolling.stone's picture
Activity Score 2741

i love copy based ads, but in this case it doesn't seems having much substance

jogging one has still some bit of quality but this one ...................


~ Quite obviously, I have gathered no moss ! ~

the201's picture
Activity Score 19

El target de esto es gente aburrida que le gusta andar en moto? Que mal, no creo alguien vaya a comprar una YBR después de ver esto.