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I lied to my boss

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by McCann, Colombia for Yamaha, within the category: Automotive.

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director / Copywriter: Raul Rodriguez
Creative VP: Samuel Estrada
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satrianee's picture

It says "print" above. Really?

Maybe the copywriters can not find a good way to summarize an idea... then, it's not a "print" to me.

satrianee
Activity Score 3748
ivan's picture

I'm not sure I understand the concern correctly. By print I mean press ads, posters, etc. Is that not ok?

ivan
Creative Director at Ads of the World
satrianee's picture

Exactly. This looks like a blog post instead of a poster. There is no company logo even.

satrianee
Activity Score 3748
silvi's picture

Sometimes, long copies has sense. Not in this case, i think.

silvi
Activity Score 4172
Copywriter
Srivatss N Iyer's picture

I didn't understand the message

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
vidya.shankaran's picture

Me lost!

vidya.shankaran
Activity Score 724
dave.swanson's picture

The copy wasn't well-done. In today's world, if the story isn't intriguing then you've lost 90% of your ADD ridden audience (including myself). So If you can't make it short and sweet, at least make it catchy and interesting. Don't ramble on like my Aunt Elma at the christmas feast after a bottle of scotch. This ad, sadly, reminds me of dear aunt Elma.

dave.swanson
Activity Score 127
Ringling College of Art and Design
shahidali's picture

unfortunately, they lost it somewhere. the idea of getting lost with teenagelike exuberance and little mischiefs was good and goes with the brand & TG but the team couldn't handle it properly. too long a copy and the twist is not reflecting.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

rolling.stone's picture

i love copy based ads, but in this case it doesn't seems having much substance

jogging one has still some bit of quality but this one ...................

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

the201's picture

El target de esto es gente aburrida que le gusta andar en moto? Que mal, no creo alguien vaya a comprar una YBR después de ver esto.

the201
Activity Score 19
Art Director
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