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Published/Aired: 
October 2011

Description

Print advertisement created by FAM, Brazil for Yamaha, within the category: Automotive.

Caption

Yamaha Oxi-Sanitation.
Your helmet bacteria free.

Advertising Agency: FAM, São Paulo, Brazil
Creative Directors: Thiago Taufic, Fabio Siqueira
Art Director: Thiago Taufic
Copywriters: Rogério Coutinho, André Oviedo
Photographer: Stephan Solon, Latin Stock
Illustrator: Head Press
Digital Artist: Head Press
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youngilvy's picture

Is it ET? or Bacteria? White flag = ET (the only place without Bac. in the earth. // Help & Hand = Bacteria ) Right?

youngilvy
Activity Score 142
Creative Director
andylefty's picture

I see.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Blashyrkh's picture

Bacteria should be outside, or not?

Blashyrkh
Activity Score 32890
Art Director
Andrej's picture

Eeeeehhh...nope.

Andrej
Activity Score 656
Copywriter
Gualcor's picture

It`s so wrong to sell a helmet that fogs...

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

MK-tessa's picture

^^ I agree. Although this is a cute idea it is horribly executed. Is that a lizard? A Gecko? And I would never buy a helmet that fogs either and that shit is like a rain forest inside.

MK-tessa
Activity Score 216
Art Director at student
Tulip's picture

I love the concept and the idea. It's a creative idea to sell this kind of product.

Tulip
Activity Score 5
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