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Gorilla

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Yamaha Motorcycles Costa Rica is offering free driving lessons to anyone who purchases a new scooter motorcycle. Therefore, the street wont be filled with animals driving.

Print advertisement created by Smart, Costa Rica for Yamaha, within the category: Automotive.

Caption

Some make a jungle of the road.
You are better off buying a scooter and receiving a free driving course.

Advertising Agency: Smart, San José, Costa Rica
Creative Director: Marco A. Castro
Art Director: Jorge Corrales
Copywriter: Carolina Alvarado
Illustrator: Jorge Corrales
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Highest Rated

BART1234's picture

Suddenly a lot of animals on motorcycles...

BART1234
Activity Score 58
Graphic Designer
Boxey's picture

And how is buying a scooter going to keep you from making the road a jungle? People act like animals no matter the vehicle.

Boxey
Activity Score 8879
Melaleuca In-House
NataliaLima's picture

"buying a scooter and receiving a free driving course"

NataliaLima
Activity Score 1380
atb2005's picture

Apparently some people do drive like animals...
http://www.flickr.com/photos/trevor303/3703645897/

http://www.flickr.com/photos/trevor303/3698429948/in/photostream/

That said, the execution is uber cute, but the concept - so so. Also, there is something that I don't get. Isn't the implication of this ad that if you had a scooter, you wouldn't drive (act) like an animal? So why do we have animals using these scooters?

atb2005
Activity Score 13557
shahidali's picture

Interesting offer and more interesting execution. Given the opportunity, would love to follow the campaign results.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Glut's picture

so lame art.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CuriousPencil's picture

What atb said.

CuriousPencil
Activity Score 4225
Copywriter
JeffGreenhouse's picture

Ugh. Really mixed up ad. The point of the copy seems to be that if you buy the scooter you WON'T be part of the jungle. But then they put the gorilla making the obscene gesture ON the scooter. No me gusta!

JeffGreenhouse
Activity Score 310
kleenex's picture

I like the art.

kleenex
Activity Score 51801
Web Designer/Developer
Esquissos's picture

jajajajajajajajajjajaja!!!!!

Esquissos
Activity Score 28
Creative Director at Esquisse Taller Creativo
BART1234's picture

Suddenly a lot of animals on motorcycles...

BART1234
Activity Score 58
Graphic Designer
karova's picture

¿Se supone que los que hacen de la calle una selva son los conductores de autos o los que conducen un scooter?

karova
Activity Score 40
Copywriter
incoming's picture

AYYY TITO

incoming
Activity Score 107
Pratt Institute
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