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Crypton Chart

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Copywriter: Rogério Coutinho.
Illustrator: Pedro Jr.

Print advertisement created by FAM, Brazil for Yamaha Bank, within the category: Finance.

Caption

Yamaha Bank. Our Business is motorcycles.
Finance here. It yields much more happiness.

Advertising Agency: FAM, São Paulo, Brazil
Creative Directors: Thiago Taufic, Fabio Siqueira
Art Directors: Thiago Taufic, Vander "Doriva" Torino
Digital Artist: Head Press
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kleenex's picture

Well a concept is their, but I do not like it that much.

kleenex
Activity Score 51110
Web Designer/Developer
Billoughsby's picture

Wildly erratic performance makes an image. Can this really be the message they planned to send?

Billoughsby
Activity Score 5144
Art Director |

That's it.

tulip21's picture

I loved the concept and art direction ... congratulations

tulip21
Activity Score 20
Marketing Manager
shahidali's picture

this one looks like vespa to me!

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Hadrons's picture

i am with kleenex on this one

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Over worked. Too obvious. Could have connected, with subtlety.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

iambusy's picture

its ok..

iambusy
Activity Score 2219
Copywriter |

busy.

sintra's picture

Not Bad.

sintra
Activity Score 699
Administrative
jponino's picture

far to be extraordinary

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Milan Solanki's picture

on a different note it says, sales has dropped down by December

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Wordfruit's picture

This comes across as studenty to me.

Maybe that shouldn't be a negative thing, but it is.

Too anal with the concept.

And what are you saying?

That other auto-makers are forgetting their focus?

Or that you are the bank of happiness?

Either way, I don't think this is great.

Wordfruit
Activity Score 1023
jackblack's picture

Can someone please tell the creatives, using charts as graphics, is so, well 80s?

jackblack
Activity Score 2357
Art Director
Setinho's picture

Nine stars? There is something wrong...

Setinho
Activity Score 306
General Manager
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