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Sheikh

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by JWT, India for Yalla Yalla, within the category: Food.

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
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jackmancer2017's picture

I don't really get it...

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
mertos's picture

what??????????

mertos
Activity Score 904
Creative Director
jozzg's picture

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

jozzg
Activity Score 6
Art Director
joelapompe's picture
joelapompe
Activity Score 3857
ishiboy's picture

Pathetic.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
jisar's picture

foolish designers

jisar
Activity Score 32
Graphic Designer at Chemistry Advertising L.L.C, Dubai, UAE
mertos's picture

what is this ?

mertos
Activity Score 904
Creative Director
ziyad_pa's picture

well.. its time to replace the "creative directors" in JWT india :P

ziyad_pa
Activity Score 105
Graphic Designer |

www.ziyadpa.com

Joyceishere's picture

hahaha...good one

Joyceishere
Activity Score 26
Marketing Manager
mgour81's picture

two sure way of getting your TG's attention, talk in their language...or show something they will not want to miss....think this ad neatly does the job

mgour81
Activity Score 30
manoranjanpattanayak's picture

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

manoranjanpattanayak
Activity Score 57
Other
cooldesign's picture

baaaaaaaaad .

cooldesign
Activity Score 17
Editor
mgour81's picture

all due respect to people residing in the middle east, but i seriously don't see any hidden religious insinuations here.
me think it's a nice take. double like

mgour81
Activity Score 30
adhava's picture

works for me...even before reading the title

adhava
Activity Score 10
Art Director
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