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Bellydancer

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by JWT, India for Yalla Yalla, within the category: Food.

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
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GonzoGoesToBitgurg's picture

If the idea is "I prefer to have my eyes covered so I can eat this food" then I don't think you need 3 graphics about it. Or at least you may express the same idea in different ways, but in this case they all seem pretty much the same. I liked the Idea, though...

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

everartz's picture

what on earth is this?

everartz
Activity Score 7613
Art Director |

| everartz |

CuriousPencil's picture

Impossible to tell if this is selling a hotel, its food, or criticising a culture and its food. Maybe someone from the agency could fill in the gaps for us on this one. As it stands, this is just photography.

CuriousPencil
Activity Score 4225
Copywriter
saherwafai's picture

totally agree

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

observant vicky's picture

It looks Forced to me.
I would prefer this idea to sell a lipstick instead of food.

observant vicky
Activity Score 194
Copywriter
jozzg's picture

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

jozzg
Activity Score 6
Art Director
drmahammad's picture

i'm agree with you.
i think they tried to say that wherever you from middle east you'll love our food taste and all your sense will be in your tongue and mouth. but covering everything except mouth, especially with the lady is so insulting for this culture here in Saudi Arabia for example.

drmahammad
Activity Score 42
Marketing Manager at Riyadh Pharma - KSA
CuriousPencil's picture

Have to call foul on this one Joe, much as I adore your laser-vision on our industry: beyond the fact we're in yashmak territory, the series you're using as comparitor seems to be using a grin: this one isn't.

I'd rein in the generally-effective Hounds on this one.

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

Why Why and Why????

kleenex
Activity Score 51721
Web Designer/Developer
ishiboy's picture

Absolute Crap!!!!

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Alexis-Chellito's picture

I think it means you can trust the food's quality blindly but it is too strained. one the one hand, some women in the Gulf do actually wear a veil that conceals their eyes (it's a thin film that does allow vision) so the message isn't that clear. on the other hand, men never cover their face, so the visual of the man can actually be considered insulting to men from the Gulf (comparing them to women).

Alexis-Chellito
Activity Score 111
Copywriter
mertos's picture

no

mertos
Activity Score 904
Creative Director
Joyceishere's picture

kudos to the team that managed to get this piece see the light of the day....indeed pushing the limit:)

Joyceishere
Activity Score 26
Marketing Manager
mgour81's picture

luv the colours...like the concept...a daring one, no doubt.

mgour81
Activity Score 30
adhava's picture

good one...great campaign

adhava
Activity Score 10
Art Director
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