Agency Network: 
August 2012


Print advertisement created by GS&F, United States for Xtreme Trout, within the category: Transport.


There are still people who appreciate what the earth was like before Google got hold of it.
We’re for 4 a.m. gas station coffee. We’re for the kind of therapy that can only occur with a fly rod in your hand. We’re for beauty that is stream deep. And we’re for the idea that some kinds of magic can only be pulled out of water. Think. Tie. Cast. Fish.

Advertising Agency: GS&F, Nashville, Tennessee, USA
Creative Directors: Dave Smith, Gregg Boling
Associate Creative Director / Art Director: Peter Honsberger
Copywriter: Dave Smith
Photographer: Tibor Nemeth
Creative Producer: Robert Bright
Production Manager: Pat Lee
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Andrej Troha's picture

I always enjoyed a good just-killed-animal's blank stare. This is not 1990's it's 1890's...

Andrej Troha
Activity Score 613
Spanky's picture

It probably speaks to the target. You're not going to sell fishing equipment to good ol' boys with sarcasm or glossy ads. That said, these look a lot like a campaign Core did 10 or 15 years ago.

Activity Score 4899
tazyboy's picture

nice art direction

Activity Score 777
Art Director